Walk N Roll

AMG created the Walk N Roll program to inspire active, sustainable travel habits among elementary school communities—reducing traffic around schools, improving safety, and fostering lifelong transportation awareness.

Inspiring communities to walk more. roll more. create lasting change.

AMG is proud to have created an impactful and sustainable program that mobilizes elementary school communities to use active transportation and carpool; creating immediate change in communities – and building lasting transportation habits for future generations.

At a Glance

Our Walk N Roll program not only affects traffic and congestion around schools, but also is beloved by parents, principals and students. AMG’s community-based model requires minimal school staff time, instead leveraging interested volunteers, supported by our staff, templates, and resources.

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    SUPPORT THE ENVIRONMENT

    Fewer car trips mean reduced CO₂ emissions and cleaner air around schools and neighborhoods.

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    IMPROVE CHILDHOOD HEALTH

    Children who walk or roll to school get valuable daily exercise—just 20 minutes of aerobic activity can help them complete school tasks faster and more accurately.

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    BOOST ACADEMIC FUNDING

    Walk N Roll Day can boost attendance by up to 2% and reduce tardiness by as much as 50%, directly supporting school funding and engagement.

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    STRENGTHEN COMMUNITY LIFESTYLE

    Families and neighbors report stronger connections, more family time, increased childhood independence, and a more positive school community overall.

Participation across the region grows with each new Walk N Roll school: the chart (with green bars) above illustrates total participation during the first nine weeks of the 2025–2026 school year in Contra Costa County.

@walknrollcontracosta

With each year that Walk N Roll runs at a school, the culture of that school community changes. Participation increases over time, and the schools increase their adult ridership as well, normalizing active transportation.

 
Check out a personalized launch video to see how each school’s Walk N Roll program makes active transportation fun, safe, and sustainable.